Kinnerton counts down to Christmas with The Beano

Advent calendar hits Marks & Spencer stores.
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Confectionery specialist Kinnerton has produced a special Beano advent calendar for Marks & Spencer.

The firm has worked with DC Thomson to launch the calendar, the packaging of which shows a classic Beano annual cover from 1975. Under the chocolate pieces there is a sequence showing more classic Dennis and Gnasher images.

On the flip side, there is a 'Decision Dice' game to create forfeits to play.

"Kinnerton's imaginative design concept, in conjunction with our consumer products team, has produced a fantastic product with layer upon layer of added value," said Tim Collins, head of brand at DC Thomson.

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Kinnerton

Kinnerton claims to be the first UK company to seriously base its confectionery offering around the concept of character merchandising.

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