Kip & Sew to launch Disney and Marvel luxury bedding - Licensing.biz

Kip & Sew to launch Disney and Marvel luxury bedding

The collections incorporate 'sophisticated design and high-quality materials to create minimalist, iconic products'.
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Kip & Sew, a premium sub-brand of Character World, is to launch luxury bedding ranges featuring Disney and Marvel characters this autumn/winter.

The firm has partnered with The Walt Disney Company to create the Black Label bedding range. The collection incorporates 'sophisticated design and high-quality materials to create minimalist, iconic products'.

The Disney Minnie Mouse range will consist of a 100 per cent cotton single duvet set with piped edging, a soft bean-filled 3D cushion and a fleece blanket, while the Marvel Super Heroes range will initially include a 100 per cent cotton single duvet set and a canvas bolster cushion.

“We’ve been working with Disney for almost a decade now and felt it was the right time to extend our relationship and create a range which is a little different and opens us up to a whole new audience," said Karen Creed-Stephenson, creative and product director at Kip & Sew.

"We’ve utilised stylish design and superior materials to create products which will appeal to a wide audience, from children, to teenagers, to young adults.

"Minnie Mouse and Marvel Super Heroes have translated really well into premium product ranges and we’re confident they’ll be extremely popular. This is our first foray into the premium market and it’s likely we’ll look at adding more popular characters and brands as Kip & Sew grows and develops.”

Both collections will be available later this year in premium retailers, including Debenhams.

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