Independent licensing and brand extension firm KJG Ltd has unveiled a new fashion and art-directed style guide for Rubik's Cube.
The guide presents a 'fashion-forward, iconic brand vision that is both steeped in the brand’s heritage and also captures the spirit and feel of today’s youth fashion'.
“Rubik’s has always been at the forefront of new and exciting ways to entertain our customers," said Mike Townend, CEO of Rubik’s Brand Limited.
"The latest Rubik’s Cube style guide has been created to clearly define the brand look and feel, but more importantly show how it can be used in interesting and creative ways that are relevant to contemporary consumers and fashions.”
Kirsty Guthrie, director, KJG Ltd added: “The continuing success of Rubik’s Cube with both its original fans and whole new generations is a major driver for the success of the licensing campaign that has successfully taken the brand into so many categories.
"This superb new style guide will be a major factor in continuing and expanding that campaign.”
The new style guide will play a major role in developing a cohesive brand presentation so that Rubik’s Cube can continue to expand the number of licensed categories in which it has a presence.