K'Nex takes the wraps off new line of Family Guy building sets - Licensing.biz

K'Nex takes the wraps off new line of Family Guy building sets

Firm teams with 20th Century Fox Consumer Products for collection inspired by hit animation.
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K'Nex Brands has teamed up with 20th Century Fox Consumer Products for the launch of a new Family Guy inspired construction line.

The new collection combines the K'Nex building system with the most iconic characters and elements from Family Guy including Peter, Stewie, Brian, the Griffin Family station wagon, Stewie's time machine and more.

"Family Guy has a multi-generational appeal," said Michael Araten, president and CEO of K'Nex Brands. "Our partnership with Twentieth Century Fox Consumer Products will allow building fans of all ages to bring the fictional world of Quahog, Rhode Island, to life in a new and exciting way."

Roz Nowicki, EVP of global sales and retail at Fox Consumer Products, added: "Loyal fans of Family Guy continue to look for engaging products and activities to add to their collections featuring these irreverent characters that are recognised around the world.

"This partnership with K'Nex Brands allows fans to collect, build environments and interact with Stewie, Peter, Brian and the entire family in a whole new way,"

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