Koala Brothers fly into Portugal - Licensing.biz

Koala Brothers fly into Portugal

Spellbound hires new agent for pre-school property, plus reveals more licensing partners.
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Hot on the heels of last week's news of its progress in Australia, Spellbound has revealed a raft of new deals for The Koala Brothers in Portugal.

First up, the firm has signed a deal with kids agency Zero A Oito to be the marketing and licensing agent for the pre-school property in the territory. It will also act as the licensee for magazines and activity books.

Meanwhile, Concentra, one of Portugal's leading toy and video games distributors, has been appointed as the master toy partner in the region.

The company will develop, manufacture and distribute a range of toys, including plush, plastic figures and play-sets, die-cast, electronic learning aids, drawing and arts and crafts products. The toy firm will also manufacture products for other markets and partners appointed by Spellbound.

Concentra will begin working on new product lines immediately. The intial range will include standard plush of the two lead characters Frank and Buster, beanies, a set of die-cast vehicles, plastic figures, a plane play-set, plus an Educational and Musical Telephone, Interactive Book, Magic Storyteller, Light n Draw and Laptop Computer.

The range is expected to debut in Portugal in autumn 2009.

Elsewhere, Spellbound has hired Majora as its licensee for puzzles and games.

"We are delighted that the Koala Brothers has been so well received in Portugal and is gaining further momentum," said Peter Curtis, joint MD of Spellbound. "Each of these partners have the experience and skills needed to help place the Koala Brothers in pole position in the market."

The three new signings join Portuguese media company Big Picture Entertainment, which holds the home entertainment rights in the territory, and Editorial Verbo, which has just published a range of storybooks based on the property.

The TV series was recently bought by state broadcaster RTP in Portugal and cable and satellite children's channel, Canal Panda.

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