It's only been up and running for three months, but already toiletries and housewares firm Kokomo has signed up three key pre-school licences, as well as having plans for a Homes & Gardens line.
The Kokomo team has a combined experience of nearly 100 years in licensed products and consists of Gary Little, creative director; Helen Elam, buying and operations director; Mark Wilde, commercial director; John Harris, sales director; and Richard Cave-Penney, MD.
The firm has signed up Peppa Pig, Waybuloo and JCB, with products due to launch in the autumn. In addition, it is planning to roll out a home and cleaning range developed closely with Homes & Gardens editor Deborah Barker, and publisher Belinda Cooper.
Kokomo is also in the final stages of signing up new licenes for 2011/2012, including children, teenage and adult brands.