During a Facebook Q&A, Guardians of the Galaxy director James Gunn claimed to be frustrated with the lack of merchandise centred around the film's primary female character, Gamora.
Just as a lack of Black Widow and Princess Leia toys has prompted in the past, disgruntled fans took to Twitter last year with the #WheresGamora hastag and it's something Gunn is looking to improve on following the release of Guardians of the Galaxy Vol 2 in 2017.
"I had a big conversation about this yesterday with one of my producers at Marvel about trying to make sure, especially, that Gamora is represented more in [merchandise] and all the Guardians toys but especially all the clothing and bedsheets and all that stuff," said Gunn.
"I think its really important and that oftentimes it’s something Marvel is concerned with, as I am. It’s frustrating and stuff, and it bums me out."