2waytraffic International has teamed up with Ladbrokes for the exclusive launch of Who Wants to be a Millionaire? branded online bingo.
According to Worldscreen.com, the game will be featured as one of three bingo rooms on ladbrokesbingo.com.
The game has been designed to reflect all aspects of the popular quiz show, combining traditional bingo gameplay with elements of the show's format and mechanism.
The voice of Chris Tarrant is used as the bingo caller, while the game's jackpot structure mirrors the TV show's money tree, allowing rewards for a greater number of players than the usual bingo jackpot.
The game also features a chat room where users can interact between games, as well as play free bonus games based on Fastest Finger First and the three lifelines.
"I'm delighted to have created a strategic partnership with Ladbrokes which marries the growing popularity of online bingo with Millionaire's instantly recognisable and phenomenally popular mechanic and format," said Selma Turajlic, director of interactive media at 2waytraffic International. "It is further evidence of Millionaire's versatility."