Ladybird acquires UK rights to Little Charley Bear

Range of titles to launch in July to tie in with broadcast of Chapman's new animation.
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Ladybird Licensing has said that it is "honoured" to be the UK publishing partner for Chapman Entertainment's new pre-school animation, Little Charley Bear.

The firm will begin publishing a line of titles in July to tie in with the show, which airs on Cbeebies. These will include a sound book, little library and two board story books.

"We are honoured to be Chapman's publishing partner for this fantastic pre-school series," said Eric Huang, category publishing at Ladybird. "Little Charley Bear is great fun. The show is all about adventure, imagination and creativity - and these themes are at the heart of Ladybird books as well."

Valerie Fry, Chapman's director of licensing, added: "This is a brilliant publishing partnership. There is huge excitement around Little Charley Bear and we look forward to bringing such a high quality selection of children's pre-school books to market featuring our lovable little bear."

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Little Charley Bear

Little Charley Bear ? the latest pre-school property from Chapman ? is enjoying a strong start to 2012, thanks to buoyant viewing figures, critical acclaim and a steadily expanding licensing presence.

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