Ladybird Licensing has said that it is "honoured" to be the UK publishing partner for Chapman Entertainment's new pre-school animation, Little Charley Bear.
The firm will begin publishing a line of titles in July to tie in with the show, which airs on Cbeebies. These will include a sound book, little library and two board story books.
"We are honoured to be Chapman's publishing partner for this fantastic pre-school series," said Eric Huang, category publishing at Ladybird. "Little Charley Bear is great fun. The show is all about adventure, imagination and creativity - and these themes are at the heart of Ladybird books as well."
Valerie Fry, Chapman's director of licensing, added: "This is a brilliant publishing partnership. There is huge excitement around Little Charley Bear and we look forward to bringing such a high quality selection of children's pre-school books to market featuring our lovable little bear."