Ladybird Books is calling on the students of London College of Communication to ‘reimagine the brand in today’s world.’
The initiative is part of the iconic publisher’s centenary celebrations this year.
The six month long project – culminating in an exhibition during London Design Festival – will challenge students to present their contemporary concepts to Ladybird with the potential to move designs into production.
“This is an exciting chance for our students to interpret and compare important visual representations fomr the past with the cultural and society concers of today,” said Paul Bowman, BA Hons Illustration and Visual Media.
“Not only does this project with Ladybird give our students a glimpse into a world of visual beauty, the Ladybird archive has stirred us to look at and debate the world around us.”
Students are being urged to reflect today’s culture and produce a future-gazing item to position the brand in today’s landscape.
Damian Treece, brand manager at Penguin Ventures, added: “Establishing a relationship with London College of Communication during Ladybird’s centenary year was a high priority for Penguin Ventures.
“We wanted to partner creativity and innovation with a real commercial opportunity for students. We have been blown away by their enthusiasim for vintage Ladybird and we very much look forward to seeing final designs.”
Winners will be announced after the Easter break.