Lalaloopsy makes app debut

Alligator, AT New Media and developer Fairplay collaborate on game.
Publish date:

Children’s publisher Alligator Books has announced the release of a new app featuring top girls property Lalaloopsy.

The app was released as part of a digital expansion project managed by sector specialist AT New Media and created by developer FairPlay Media Limited.

The new app allows kids to utilise fingertip crayons and stamps to colour in high quality pictures of the Lalaloopsy dolls and create their very own digital stickers – the app features 27 unique sticker outlines and four gorgeous backdrops, as well as a wide range of colours.

“This is another strong release from Alligator and is part of an ongoing process of digital development that is designed to capitalise on the huge rise in parents and young children using smartphones and tablets together,” explains Simon Kay, CEO of AT New Media.

“We have been helping to facilitate this whole process through using our knowledge and experience in the digital space to assist with not only the acquisition of rights, but also development of the actual content. This is just the start; we have exciting plans in the pipeline and are currently looking for more licensors interested in linking up with Alligator.”

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