Lamborghini races into bedding arena

Alessanderx SpA to roll out new bedware line across Europe from December.
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Tonino Lamborghini is due to launch a comprehensive line of bedware.

The range will include sheet and pillow sets, as well as mattresses, bath robes and travel pillows. Produced by Alessanderx SpA, the Italian-made items will be positioned at the upper end of the market and will be available across Europe from December 09/January 2010. A wider international roll out will follow.

"Alessanderx is a successful and ambitious player which combines first class Italian production with commercial and marketing capabilities of international calibre," said Lorenzo De Rose, licensing manager for Tonino Lamborghini. "This new licence will also help us to penetrate deeper into the home market, where we already offer furniture and silver gifts.

"It will also be important for our hotels and real estate projects."

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