Latin America deal struck for Redakai - Licensing.biz

Latin America deal struck for Redakai

Cartoon Network and Zodiak Kids/Marathon Media sign new CP and TV agreement.
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Zodiak Kids and Marathon Media has signed up Cartoon Network Latin America for its latest boys property, Redakai: Conquer the Kairu.

The sale to Latin America follows agreements with Cartoon Network US and EMEA (excluding Spain and French speaking Europe), YTV Canada, Canal J and Gulli France.

Cartoon Network (LatAm and EMEA) and Gulli will launch the series in early 2012, while it is already rating strongly on YTV and Cartoon Network US.

"Partnering with Cartoon Network, the ultimate destination for boys entertainment, is a key step in connecting Redakai with its core audience," said Patricia de Wilde, SVP of consumer products at Zodiak Kids/Marathon Media. "We are thrilled to have Cartoon Network as our partners in Latin America."

Pablo Zuccarino, VP, channel manager at Cartoon Network/Tooncast Latin America, added: "We are delighted to add such a strong new property to our iconic line-up of boys series."

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