The international licensing push for the new-look Pac-man is continuing to build, with four agents appointed to handle the Latin American market.
BRB Internacional will handle all licensing and merchandising activity in Spain and Portugal; Tycoon Enterprises is charged with Mexico; Redibra Licensing will manage the same in Brazil; while Televix will oversee territories including Costa Rica, Panama, Columbia, Dominican Republic, Peru, Chile and Argentina.
"The licensing programme for the Pac-man and the Ghostly Adventures property is going fully global to match the appeal of this character," said Allen Bohbot, CEO of 41e. "We are very pleased to welcome these fine agencies to our expanding team."
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