Lavish Rights has launched a new series of images and rhymes for its social expression brand, Pet Poets Club.
Soccer World Pups will aim to capitalise on the 2010 World Cup. It is a collection of 'soccer fan' puppies from all over the world. Most competing nations are represented, with an especially wide range of images for the UK, US and Australia, where a licensing programme is already underway.
"The Soccer World Pups are a great way for girls to be involved with the fun and excitement that will surround next year's big event as well," said Marc Todd, creative director at Lavish Rights.
The launch of the series of images will be supported with a number of online games and activities on the brand's website, as well as a national PR drive.