Lavish is continuing to build the licensing programme for its Luv Me Buddies and Luv Me Baddies characters, with Promoplast the latest licensee to come on board.

The company - which is well known for its kiosk and point of sale premiums and gifts - will create plastic, silicone and PVC accessories and gadgets.

The products will be distributed in the UK, France, Germany, Spain and Italy.

"The Luv Me Buddies licensing programme continues to grow, demonstrating the brand's increasing appeal across Europe to children," said Marc Todd, CEO of Lavish Group. "We are delighted to be working with Promoplast, which has proven itself highly successful in this category, producing over 420 million items each year."