Lavish signs up Commonwealth Toys

US agent Jewel Branding and Licensing secures deal for Luv Me Buddies.
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Lavish Rights is continuing to build the programme for its new character property, Luv Me Buddies.

The firm's US agent - Jewel Branding and Licensing - has appointed Commonwealth Toy & Novelty Company to produce a range of plush and pillows.

The deal includes distribution across the US, Europe, South America and Australia.

"We are delighted to be working with Commonwealth," said Vanessa Champion, licensing director at Lavish Rights. "We are confident from these early approaches that our little Luv Me Buddies will be enjoying a broad product range in retail from early spring 2011."

Alec Kessler, EVP at Commonwealth, added: "We are certain that the debut of the Luv Me Buddies toys and pillows is just the start of many other exciting opportunities that Commonwealth Toy and Lavish will launch and moves towards the future with."

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