Lavish Rights is looking to further grow its Luv Me Buddies brand in China, expanding its deal with Together+ for a line of plush.
Among the designs due to be launched will be a special Chinese dragon (pictured).
The deal was brokered by Lavish's European agent, 2-dream.
"China is an important market for the brand going forward," said Lavish's Vicky Dudley. "We look forward to working with Together+ to develop further exciting products for this region."