Lavish takes Luv Me Buddies to China - Licensing.biz

Lavish takes Luv Me Buddies to China

Deal extended with Together+ for plush range.
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Lavish Rights is looking to further grow its Luv Me Buddies brand in China, expanding its deal with Together+ for a line of plush.

Among the designs due to be launched will be a special Chinese dragon (pictured).

The deal was brokered by Lavish's European agent, 2-dream.

"China is an important market for the brand going forward," said Lavish's Vicky Dudley. "We look forward to working with Together+ to develop further exciting products for this region."

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