Lavish Rights is continuing to build up its portfolio, with plans to reveal new collectable brand Luv Me Buddies at Licensing International.
Lavish believes that with a digital platform launch, mobile greetings, accessories, stickers and collectables, Luv Me Buddies has global appeal.
"From the research feedback, Luv Me Buddies are finding fans in the UK and France, as well as Japan and Australia," said Vanessa Champion, licensing director at Lavish Rights. "By their very nature, these gorgeous little family of animals encourage and engender friendship and socialising among children."
Elsewhere, Lavish has signed up License 2 Brand to handle Pet Poets Club in Greece and Turkey. 2 Dream has also secured a deal for the brand with mobile phone content provider Mobibase.