LazyTown adds Euro deals - Licensing.biz

LazyTown adds Euro deals

Partners join programme in Greece, Benelux and Portugal.
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LazyTown has signed a number of new deals in Greece, Benelux and Portugal.

Stationery, backpacks and back to school items will be produced by GIM SA - the agreement covers Greece, Southern Cyprus and Malta, with products due to launch in early 2011.

In addition, Star John Papadopoulos & Co will produce PVC balls from early 2011.

A publishing deal has also been secured with Big Balloon to cover the Benelux region. The agreement will consist of story books, magazines and comics, with titles arriving in November/December.

Finally, Educa is the latest partner to come on board in Portugal. The company has taken the licence for puzzles and board games, with product launching in January 2011.

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