LazyTown adds new deals - Licensing.biz

LazyTown adds new deals

Variety of new partners signed up for healthy eating and entertainment brand.
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LazyTown has signed a number of new licensing deals across a variety of categories.

The firm is teaming with the AECC (Spanish Association Against Cancer) in a deal which will see the characters used to promote its healthy eating and sun protection programmes. The campaign will be launched in two phases, beginning in May, and will see more than 100,000 leaflets being distributed to over 2,000 schools throughout Spain.

Meanwhile, Kapital Entertainment has been hired to represent LazyTown in the US and Japan. It will be working with movie studios to develop the LazyTown film, while also evaluating TV opportunities for both the US and Japan.

Milestone Productions will be providing character appearances in the US for Sportacus.

Finally, DVD rights have been signed in Romania to SC Convergent Media SA, one of the territory's largest media owners. The firm will be releasing all 53 episodes of LazyTown exclusively via its newspaper group. It will also be running a mini live show to promote the brand and has translated LazyTown.com into Romanian.

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