LazyTown and Castle Builders extend Storybook app offering - Licensing.biz

LazyTown and Castle Builders extend Storybook app offering

The new LazyTown Adventure combines read along storybook, videos, activities and more to motivate healthy choices for children.
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LazyTown has partnered with Castle Builders to release a new installment in the LazyTown BooClips digital storybook app series.

The new LazyTown’s Adventures combines read along storybook, videos, activities and more to motivate healthy choices for children.

The latest app follows a line of successful and award-winning apps developed and released by the partnership.

In addition to a narrated storybook based on the new LazyTown series three episode, Little Pink Riding Hood, and over 20 minutes of HD video, the app includes a recipe for a healthy smoothie, SuperHero Training videos with Sportacus and music videos.

Further activities include colouring pages, puzzles and a photo booth.

“We take great pride in our LazyTown's Adventures app, which could easily be our best one yet; the engaging combination of entertaining premium content and high-end technological features is what keeps taking our LazyTown apps to the top of the App Store charts, again and again,” said Gili Abramovich of Castle Builders.

Jay Whitney, LazyTown’s managing director, North America brand and licensing, added: “Everything we do at LazyTown is designed to engage kids and their parents in a healthy lifestyle. 

“Our partners at Castle Builders have taken this to a new level by offering a variety of solutions with recipes, training videos, fun stories and energetic content for the whole family. 

“We believe this new app is ‘spot on’ with our mission to make health fun for kids and easy for parents.”

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