LazyTown and FitPro team up to create KidzMove

Health clubs given the chance to co-brand with kids' property.
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LazyTown and FitPro have created a special package designed especially for the health and fitness industry, called KidzMove.

Health clubs will now have the opportunity to co-brand with the children's TV show, giving them the chance to incorporate training courses and qualifications, as well as the music into their children's fitness packages.

It will also be an opportunity for them to broaden their membership offering.

LazyTown-branded marketing materials and merchandise will be available via the LazyTown SportsClub.

"KidzMove is all about getting kids excited about playing, dancing, running, having fun and moving," said Andy Jackson, global commercial director of Fitness Professionals. "It will be a massive boost to the fitness industry as we play our part in improving the nation's health."

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