Lazytown signs raft of new licensees - Licensing.biz

Lazytown signs raft of new licensees

Firm announces deals with four new partners in a range of categories.
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In Italy, a range of Lazytown puzzles have been unveiled by Editrice Giochi. The first design hit the market last month with more to follow later in the year.

Just Promotions has signed a three-year deal with LazyTown for Meet adn Greet and Mini LIve Show appearances in Australia and the Westfield Centres in New Zealand (2010 only).

Smiffys has signed a licence to produce a line of costumes, wigs and accessories based on Stephanie and Sportacus.

Finally, Ultimate Products will be producing a range of oral health care products for LazyTown including toothbrushes and toothpastes, which they will sell worldwide.

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