LazyTown signs with Mediabox-PA

Approval process for agents and licensees to be streamlined following new deal.
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LazyTown Entertainment has signed up for the Mediabox-PA system for online product approvals.

The company has joined a group of over 50 licensors and agents which licence the software system. Mediabox-PA enables licensees to submit all their product design artwork files to the licensor or agent through a centralised online system.

It also enables brand owners to review the submitted artwork online, link their comments with each artwork file and manage the workflow order of projects and submissions between their licensees and their own staff.

Licensees also use the application to log in and review comments, plus submit new, revised product designs. All traffic, milestones and activity are tracked and reported in real-time.

"We estimate that since implementing Mediabox, we have reduced turnaround time by approximately 50 per cent," said Maria Valles, approvals manager at LazyTown.

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