Le Tour de France to ride into publishing, homewares and accessories - Licensing.biz

Le Tour de France to ride into publishing, homewares and accessories

CPLG's deal as the licensing agent for Le Tour De France in the UK and Eire has been renewed.
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CPLG is looking to extend Le Tour De France into publishing, homewares and accessories.

The firm has had its deal as the licensing agent for the brand in the UK and Eire renewed and is now looking to drive ambitious expansion plans for the licensing programme of cycling’s premier competition.

CPLG is looking for partners across souvenir merchandise, publishing, homewares and accessories, as well as promotional partners. The firm is also set to develop Le Tour De France performance and lifestyle product ranges.

"Le Tour de France continues to be one of the most iconic occasions in the lifestyle calendar, and also benefits from an always increasing popularity of cycling as a healthy living pursuit," said Daniel McGeehan, brand manager, CPLG UK.

"This gives us a very solid platform to build on in the UK and Eire, and we will be looking to work with partners across a wide range of categories who compliment the strong brand ethos."

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