Toy manufacturer LeapFrog and movie giant Lionsgate have teamed up to produce four new animated kids' films.
These Letter Factory films 'build on the success of the top-rated LeapFrog library of animated DVDs'. The new adventures will feature the Leap, Lily and Tad characters, and will be released on DVD and as digital downloads during early 2014.
LeapFrog's home entertainment catalogue has sold nearly nine million units to date. Since 2008, LeapFrog and Lionsgate have released 12 animated DVDs which teach kids about phonics, vocabulary, social skills and science, technology, engineering and maths.
Lionsgate will have worldwide distribution rights to both physical and digital content from the new productions. And LeapFrog has retained the rights to distribute the new content across its own digital platforms.
"We are thrilled to be growing our DVD entertainment portfolio with Lionsgate as a core strategy to build the LeapFrog brand as the leader in educational entertainment," said John Barbour, chief executive officer at LeapFrog.
Anne Parducci, executive VP of marketing and family entertainment for Lionsgate, added: "We are excited to extend the successful partnership we have developed with LeapFrog.
"LeapFrog is synonymous with quality education and entertainment that children love and parents support. With the production of new educational DVDs and the continued distribution of the LeapFrog library, we have the opportunity to further our mission of delivering trusted product to families everywhere."
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