LEGAL LINES: Food & Drink - Licensing.biz

LEGAL LINES: Food & Drink

How licensors and the food and soft drinks sector have reacted to regulatory change and changing attitudes.
Author:
Publish date:
6_McD, Star Wars.jpg

It is now coming up to four years ago that the phased changes to the advertising codes of practice were effected to restrict how, when and where food is advertised in cases where the food or the advertising – it needn’t be both - is of interest to children.

Some major brand licensors, notably BBC Worldwide, took pre-emptive action by pulling back from any licensing to the fast food industry, even before the publication of the regulatory changes.

The popular view at the time was that the death knell was being sounded for licensing of children’s brands to the food and soft drink industry as we knew it.

To read the full feature, click here.

Related

4_CPLG, Alan Harrison.jpg

Fun with food

The rules on food licensing to children may have changed, but one major reason why licensing is effective has not. Whether it?s fast food or fresh fruit, it has to be fun.

0 TGI beanstalk.jpg

Beanstalk on addressing the consumer need for licensed food and drink

A fast growing sector within the licensing space, Beanstalk is tapping into the food and drink category with a line-up of new licenses. Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how the firm is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.

Featured Jobs