The issues that brand owners looking to break into the publishing arena will need to be aware of.
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Brand owners looking to break in to the literary world, whether by producing their own work for publication, commissioning the content from writers, illustrators or photographers or by licensing the entire project from creation and production through to distribution, will need to acclimatize to an industry sector which is highly evolved, but is also experiencing its fair share of challenges and changes arising out of the digital age.

Conventionally the literary print-publishing sector has a history of categorising and dividing its marketing rights based on a plethora of factors and fine detail.

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