LEGO Angry Birds toys to land in 2016 - Licensing.biz

LEGO Angry Birds toys to land in 2016

The launch of LEGO Angry Birds will coincide with the release of The Angry Birds Movie.
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Rovio has teamed with The LEGO Group to develop a line of LEGO Angry Birds construction toys.

LEGO Angry Birds will be available in spring 2016 to coincide with the release of The Angry Birds Movie.

“The LEGO brand has an unparalleled ability to connect with people through products that spark creativity and imagination," said Pekka Rantala, chief executive officer of Rovio.

"We’re really excited to build experiences together with this amazing best-in-class partner,”

Jill Wilfert, vice president, licensing and entertainment at The LEGO Group, added:“We are excited to bring Angry Birds to life in LEGO form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film.

“We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game."

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