Lego Star Wars ten year celebrations continue - Licensing.biz

Lego Star Wars ten year celebrations continue

The Quest of R2-D2 is latest venture to commemorate milestone for Lego's first licensed property.
Author:
Publish date:
1_184_3359_mypictr_200x200.jpg

Lego is continuing its year-long celebrations to mark a decade of Lego Star Wars in the US.

The firm is inviting fans to join a search for R2-D2 through online animated comics, culminating in a five-minute Lego Star Wars CGI animation mini movie. The Quest for R2-D2 will premiere in a prime time slot on Cartoon Network tomorrow (Friday August 28th).

"To commemorate the tenth anniversary of Lego Star Wars, we've created an engaging programme for fans of any age that delivers the best of the Star Wars franchise with the humour, versatility and fun of the Lego brand," said Michael Pratt, senior brand manager at Lego Systems.

"Each mini movie we have created and premiered on Cartoon Network has become a mini blockbuster, so we're thrilled to add a new layer of engagement to the event with a series of online comics to tease the story and drive excitement for the premiere."

From 1999 to the end of 2008, a total of 106,107,779 Lego Star Wars products were sold. Last year, nearly 15 million Lego Star Wars sets were sold worldwide, equalling, on average, 40,402 boxes per day, 1,683 boxes per hour, 28 boxes per minute, every day, around the world.

A total of 182 Lego Star Wars sets have been created in the last ten years, and from 1999 to 2009 a total of 254 Lego minifigures have been introduced.

Related

4_199_101_BLE 2007 184x185.jpg

Ten Years of Brand Licensing

From the Landmark Hotel to Olympia, Advanstar's Brand Licensing show has been through many changes and it is now considered by many to be the definitive showcase for the European licensing industry. As it approaches its tenth birthday, Samantha Loveday asks some key execs for their views on the event...

Featured Jobs