Lego steps into shoe deal

Lego has linked up with classic shoe brand Kickers to produced a range of children's shoes.
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The collection hits shops in October and is aimed primarily at boys aged four to ten. It retails between £50 and £55 depending on size, and features Kickers’ iconic Kick Hi boot complete with instantly recognisable Lego detailing.

This collection features Lego brick configurations appearing on velcro straps and eyelets, Lego brick print on two of the styles and bright bold colours throughout.

It is also possible to attach Lego bricks and characters onto the shoes’ velcro straps and eyelets as they are exactly the same dimensions as true Lego building elements.

The collection was revealed at an exclusive media launch at Legoland, Windsor.

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