LEGOLAND parks combine VR tech with roller coasters

The Great LEGO Race experience will launch in LEGOLAND Malaysia this year, with LEGOLAND Florida and Deutschlan to follow in 2018.
Author:
Publish date:
Social count:
0
0 LEGO VR race.jpg

LEGO is combining virtual reality with roller coasters in a new attraction opening in late 2017 at the LEGOLAND Malaysia Resort.

Dubbed The Great LEGO Race, Merlin Magic Making will deliver the attraction alongside LEGO, which will transform three Project X coasters into a new experience for fans to enjoy.

It will put riders in a race against brick-built contraptions driven by Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain.

Users will wear VR headsets to experience the action, where everything will be made from LEGO bricks.

"The Great LEGO Race was inspired by the way kids play with LEGO toys at home," said Candy Holland, senior creative director for Merlin Magic Making.

"It's a unique LEGO adventure that lets kids enter an epic imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters, all mixed up together."

LEGOLAND Florida and Germany's LEGOLAND Deutschlan will also gain the attraction in 2018.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.