LG shows its Iron side

Mobile phone giant ties with Paramount and Marvel to support release of Iron Man.
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LG Mobile Phones, Paramount Pictures and Marvel Studios have all joined forces to promote the role of technology in the forthcoming movie, Iron Man.

Prior to the film's release, LG will unveil advertising, plus retail, online and consumer electronics industry intiatives to showcase its high-tech expertise.

"In today's fast paced world, cell phones often perform heroic feats when it comes to connecting consumers with friends and family, solving business problems and staying current with up to the minute news and entertainment," said Ehtisham Rabbani, VP of product strategy and marketing at LG Mobile Phones.

"Iron Man lead character Tony Stark embodies what LG is all about by pushing technology boundaries and insisting on having the most innovative and advanced gadgets, including his mobile phone."

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