Licences boost toy market

UK retail sales in the toy sector were lifted in August thanks to strong sales of licensed product.
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New figures from NPD show that the likes of Transformers, In The Night Garden and Roary the Racing Car helped push the toy market’s sales past the figure achieved in August 2006.

With the film property gaining momentum, sales of Transformers items were up 58 per cent on July, while Ragdoll’s In The Night Garden was the number one property within the plush category. In addition, Charlie & Lola and Shaun the Sheep also helped to bolster this area.
In The Night Garden also helped boost the infant and pre-school category, along with Chapman’s Roary the Racing Car and BBC’s LazyTown. Thomas remained the number one licence, however.

Warner’s Harry Potter and Disney’s High School Musical, meanwhile, gave a lift to the DVD category within games and puzzles.

For the year-to-date, the top licensed product comes from Character Options and its Doctor Who figures, closely followed by Mattel’s Cars assortment and Bandai’s Power Rangers Mystic Force Light Figures.

WWE figures (Vivid), Spider-man 3 figures (Hasbro) and 20Q (Mattel) are also included within the top ten.


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