Licences help boost Hasbro

Transformers, Star Wars and Marvel product lines all contribute to record net earnings in 2007 for toy firm.
Publish date:
Social count:

Hasbro's full year financials have seen it post record net earnings for the third consecutive year, with licensed products based on hit film Transformers and Marvel properties helping it to achieve some high numbers.

For the full year, Hasbro reported record net earnings of $333.0m, compared to $230.1m in 2006. The 2007 figures do include a favourable tax adjustment of $29.6m that was taken in the third quarter.

Operating profit improved 38 per cent to $519.4 million.

Worldwide net revenues for the year were $3.8 billion, an increase of $686.1m, or 22 per cent, compared to $3.2 billion a year ago.

Meanwhile, highlights of the fourth quarter included net earnings of $133.7 million, an increase of 24 per cent and net revenues of $1.3 billion, up 16 per cent from a year ago.

"Revenues were up 22 per cent for the year and 16 per cent for the quarter, as the business continued to be strong both in terms of category and geographic performance, providing us with momentum going into 2008," said Alfred Verrecchia, president and CEO.

North American segment revenues were $2.5 billion - up 15 per cent - mainly thanks to the success of the Transformers toy line, plus Marvel product lines and such evergreens as My Little Pony, Littlest Pet Shop and Star Wars.

Internationally, net revenues grew 33 per cent from the previous year to $1.3 billion. Again, the Transformers and Marvel ranges were cited as key players, along with Star Wars.


Hasbro up in Q3

Net revenues of $1.3 billion reported as Star Wars, Transformers, Playskool and Littlest Pet Shop continue to perform.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.