Licences star for Penguin

ITNG, Peppa Pig and Doctor Who titles put in 'fantastic' performances for company.
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The Brands and Licensing division of the Penguin Group enjoyed a 'stand-out' year in 2008, according to the company's latest set of results.

Penguin accounted for more than 12 per cent of the children's publishing market last year, with franchises including In The Night Garden (5.8 million copies shipped to date), Peppa Pig (2.3 million copies), Doctor Who (4.7 million copies) and Top Gear (669,000 copies) performing well.

Penguin Classics also had its best ever year-on-year growth of 15 per cent.

Meanwhile, DK highlights included Brady Games which delivered very strong year-on-year growth, benefitting in part from the release of Grand Theft Auto IV; DK International Product Licensing, which grew sales by eight per cent; and DK Digital Licensing, which pushed up sales by 300 per cent.

Publishing highlights included Star Wars: The Clone Wars: The Visual Guide and The Human Body Book (which sold 185,000 copies and is now published in 12 languages).

The Penguin Group has a whole posted record profits of £93 million for 2008, representing a 26 per cent growth over the previous year. Sales rose by seven per cent to £903 million.

Titles due this year in the children's division include a new publishing licence with Formula 1, plus Club Penguin and Dragon's Den from the Brands and Licensing division, as well as The Darksmith Legacy, a ten-part series that invites readers to use codes within the books to gain access to games and activities online.


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