License Connection secures first Benelux deals for Matt Hatter

The latest deal will see the Belgium-based licensed apparel specialist, Van der Erve debut a range of Matt Hatter clothing in the territory this autumn/winter.
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The Matt Hatter Chronicles is expanding its European reach as License Connection signs new deals for the popular boy's franchise in the Benelux region.

The latest deal will see the Belgium-based licensed apparel specialist, Van der Erve debut a range of Matt Hatter clothing in the territory this autumn/winter.

The new collection will include daywear, nightwear, underwear, swimwear, accessories and hosiery.

The property's UK licensor, Platinum Films appointed License Connection as its exclusive agent for the Benelux region in September last year.

Daphne Kellerman, managing director of License Connection, said: "We are thrilled to work closely together with Van der Erve on Matt Hatter.

"This exciting boys' brand superbly compliments the Van der Erve property portfolio and will be a key focus for us this year. Together we will establish the Matt Hatter brand as a successful boy's property in the Benelux."

Martijn van der Erve, managing director of Van Der Erve, added: "We believe in the huge potential for Matt Hatter in our market and think this property fits perfectly for a boys fashion line in 2014.

"We look forward to a promising co-operation and a successful apparel launch."

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