Licensed mags stay solid in ABCs

BBC and Egmont leading the way, with both delivering strong performances.
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The latest round of ABC figures for the six months from January to June 2010 have shown that licensed magazines have retained a strong grip on the market.

Leading the way are Egmont and BBC Magazines, with both reporting rises in market share.

Egmont now has the highest percentage share of the primary girls and pre-teen markets by both volume and retail sales value (Source: WH Smith News Data & Seymour Assumptions Rolling 12 Month Data).

Egmont Girls Group reported a combined circulation of 200,094 for the period, an increase of 1.3 per cent period on period and 3.1 per cent year on year. The results are headlined by Go Girl (49,002, up 8.9 per cent POP), Disney Princess (67,502, up 5.6 per cent POP) and Barbie (54,083, up five per cent YOY).

The firm's Ben 10 magazine reported double digit growth for the period, recording an ABC of 74,013 (up 15.6 per cent POP), while Fireman Sam also performed well (29,568, up 8.9 per cent POP).

"Certainly these results reinforce how well placed Egmont is to attract and retain big brands and licences, and convert them into market leading magazines," said Debbie Cook, director of magazines at Egmont.

Meanwhile, BBC Magazines saw circulations across its portfolio up 3.12 per cent year on year. It also said that subscriptions were at an all time high of 886,472.

Highlights included Girl Talk (67,929, up 12.4 per cent YOY), plus Cbeebies Weekly (54,846, up 13.1 per cent YOY). Cbeebies Art (41,970, up 19 per cent YOY) and the monthly Cbeebies Specials also performed well.

"As a portfolio, BBC Pre-school has increased its market share by 3.6 percentage points and now accounts for 45.3 per cent of the total pre-school market," said Pauline Cooke, publisher of BBC Pre-school Magazines. "Overall, the BBC Pre-school portfolio is up 7.3 per cent period on period and 18 per cent year on year, mainly due to an increase in sales of Cbeebies Weekly and the launch of Cbeebies Specials magazines, which had a brilliant debut ABC of 51,379."

Top Gear remained the UK's best selling car magazine and the third biggest selling men's monthly. However, POP and YOY circulation was slightly down to 190,375.

Elsewhere, Redan Publishing reported an ABC of 48,059 for Fun to Learn Favourites; 73,565 for Fun to Learn Friends; 72,476 for Fun to Learn Peppa Pig; and 67,646 for Sparkle World.

Titan Publishing posted an ABC of 63,172 for Simpsons Comics Presents; 81,862 for The Simpsons Comics; and 31,843 for Spongebob Squarepants.

Among Panini UK's licensed titles, Doctor Who Magazine stood at 35,374, while Hannah Montana Magazine was at 42,017.


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