Licensed titles performing well for Egmont

Latest ABC figures show strong growth from firm's portfolio.
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Egmont Magazines has revealed its ABC results for the July to December 2008 period, showing some strong performances from its new launches and its Disney Group, plus further growth for Thomas & Friends, Dora and its own-brand magazine Go Girl.

The Egmont Disney Group saw a three per cent increase for the period, which was primarily driven by the success of Disney & Me, Egmont's unisex movie-based title.

The magazine recorded growth of 20.9 per cent for the period and 19.8 per cent for the year, taking its readership to 56,313. This represents the highest year-on-year and period-on-period increase for both the pre-school market and the entire children's market.

In addition, following a rebrand in November, Disney Fairies Tinkerbell also saw an impressive 13.9 per cent POP increase, taking its circulation to 29,086.

Egmont's flagship range of Thomas magazines has continued to perform well. Sales of its Thomas & Friends brand saw a 1.5 per cent increase for the period, taking its readership to 39,012.

Its Dora the Explorer title, meanwhile, grew by 2.1 per cent (with readership up to 51,038), while its new Numberjacks launch registered readership of 55,023 over the period. The readership of World of Cars currently stands at 47,413, while All About... recorded a strong circulation of 41,045 following its launch in May last year.

Overall as a company, Egmont recorded growth of 17.9 per cent for the period and 8.0 per cent for the year.

Sam Vernon, group ad sales manager at Egmont Magazines, said: "Egmont are very pleased and encouraged to be announcing growth in this increasingly competitive marketplace. We are especially delighted with the performance of the Disney Group, the debut ABC figures for our new launches World of Cars, Numberjacks and All About and the continued success of Go Girl.

"That we continue to grow in a tougher economic climate is testament to the fact that parents are unwilling to compromise on their children and still see magazines as an affordable treat."


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