Licensed toys shine at Toys R Us - Licensing.biz

Licensed toys shine at Toys R Us

Retailer unveils its best selling toys of the past 25 years as it celebrates its 25th anniversary.
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As part of its 25th birthday celebrations, Toys R Us has named its best selling toys of the past 25 years.

According to company figures, the retailer has sold more than 2.5 billion toys to 300 million customers at its 75 stores across Britain.

A range of licensed toys have been prevalent throughout the quarter of a century of trading.

Mike Coogan, Toys R Us marketing director, commented: “While technology is now more popular than ever before with children, customers who have been with us for the full 25 years will start to recognise some toys which are making a comeback.

"Back in the eighties all the kids wanted to own the Transformers robots, and while they died out during the nineties, they are hugely popular once again due to the 2007 movie which was based on the original series."

To read the full story on sister site, ToyNews, click here.

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