Granada Ventures is notching up the licensees for its animated superhero number brand, Numberjacks.
The likes of GB Eye, Ravensburger, Gemma, Zak, Zap, Gosh, Dan Jam Toys, Coolbrands, Lightbody Cakes, TDP Aykroyds and Kinnerton have all signed up, with product ready to launch next spring/summer. Granada is also close to unveiling a major publishing deal.
Numberjacks currently airs on Cbeebies every day and will air on BBC2 through November and December. A third DVD has recently been released – Standing By To Zoom – and includes a special Christmas audio CD containing two episodes from the Numberjacks radio show, currently airing on BBC Radio 7, plus a specially recorded Christmas audio episode exclusive to the CD.
The property is certainly riding high at the moment – a dual branding deal has been done with the Science Museum and when Numberjacks featured as a covermount on Cbeebies Magazine it generated a 20 per cent increase in magazine sales.