Licensees flock to sign for TOWIE

CPLG secures deals in apparel, celebration cakes and gifting for The Only Way is Essex.
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Partners are continuing to sign up for The Only Way is Essex licensing programme.

Licensing agent CPLG has added a trio of licensees - Elegantly Waisted is on board for t-shirts and sweatshirts; Senoble will create cupcakes and celebrations cakes; and Football Mania will produce a wide range of gifts such as stationery, plush, keyrings and car accessories.

The newcomers join the likes of FB Beauty, The Beauty Works, Somerbond and Fashion UK.

"Everyone knows that TOWIE fans follow the TV series avidly and the characters are always featured in the national magazines and papers," said Barry Copp-Barton, owner of Football Mania. "We are delighted to have a licence for TOWIE to be able to supply our major UK customers with a range of great products with massive sales potential."

Stephen Mills, category manager for gifts and paper products at CPLG, added: "These new deals illustrate the potential that exists for this phenomenal property across a wide range of categories."

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