FremantleMedia Enterprises has revealed a raft of new partners in the UK and Eire for its pre-school brand Tree Fu Tom.
Random House Children's Publishers has signed up for publishing; Aykroyd and TDP are on board for children's nightwear and underwear; Trade Mark Collections will produce bags, wallets and umbrellas; Spearmark has been chosen for lunchware, tableware, drinkware and lighting; Worlds Apart has bedroom and play accessories; while Character World has picked up bedroom textiles, furniture and accessories.
Under the four-year deal, RHCP has the publishing rights for all categories, apart from annuals.
The licensing programme will begin its full roll out next year with toys, publishing and apparel launching in spring/summer, followed by all other major categories in autumn/winter.
"Tree Fu Tom has been a huge hit on screen and the reaction from within the industry has been incredible," said Pindy O'Brien, FME VP UK brand licensing and retail. "We are delighted to announce this prestigious set of new partners and look forward to working with them to develop a magical product range."
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