A range of new licensed product will be available during next week's Crufts dog show.
Taking place at Birmingham's NEC from March 10th to 13th, over 140,000 visitors are expected at the event.
4sight Licensing Solutions has built up the licensing programme for the brand and a number of partners will be debuting product. Cream Content will launch the Crufts Magazine, while visitors will also get the chance to see G Group's clothing line, accessories for dogs and special limited edition products. Country Cards will be showcasing its range of greetings cards on the Kennel Club stand.
In addition, Revel Mob has developed an iPhone app that allows users to download vintage photos from the show's archives, with additional images added to celebrate the 120 year anniversary.
"After 120 years, Crufts is more popular than ever," said Sandra Vauthier-Cellier, MD of 4sight. "This is reflected in the number of top licensees we have brought on board and visitors to this year's show will be able to see, and of course, to purchase some of the fantastic merchandise that is now on offer."