LICENSING ADVICE CLINIC: International licensing - Licensing.biz

LICENSING ADVICE CLINIC: International licensing

How to turn a successful UK brand into a successful international one.
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If you've made licensing work for you here in the UK, whether as a licensee, agent or licensor, it won't be long before you turn your attention to making it work internationally, too. What your goals should be, and how to aim for them, are quite different, of course.

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