LICENSING ADVICE CLINIC: Managing the creative process

How newcomers to the business of creative can get the biggest return from their investment.
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Investing in the right creative agency creates opportunities, builds brands, fosters longevity and adds value to your property. Without careful management the process of taking a property from dream to screen and from screen to shelf has the potential to be long and complex. With experienced rights holders, entrepreneurs, licensors and broadcasters engaged in this process daily; how does someone new to the business of creative get the biggest return from their investment?

To read the full feature, simply click here.

If you would like to submit a piece for the Licensing Advice Clinic, please contact Samantha Loveday.

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