Do You Need a Licence for That? was the subject of an hour-long session at last week's Children's Media Conference, with the aim to give execs from the TV world an insight into the licensing business.
LIMA UK MD Kelvyn Gardner acted as producer and presenter of the session, which also starred Richard Hollis, head of UK licensing for BBC Worldwide; Vickie O'Malley, UK MD, entertainment at CPLG; head of global licensing at eOne, Andrew Carley; and Helen Howells, joint MD of HoHo Entertainment.
The session was designed to reveal some of the mysteries surrounding licensing and how to work with licensing companies for TV producers.
"The Children's Media Conference provided an excellent forum for debate and discussion," said Gardner. "Some of our speakers work for companies who buy programme format/licences and then develop from scratch.
"Others, like BBC, have licensing functions largely for shows their programming division acquire. CPLG is the one out and out agent, and even they are ultimately owned by a Canadian TV production company.
"There was a time when TV folks would not talk to licensing folks, as we were viewed as the 'dirty commercial' arm of a creative industry. Nowadays licensing is looked upon more favourably and, indeed, is seen by some as the saviour of kids TV given that broadcaster finance for kids TV, especially post the Ofcom advertisement restrictions, has virtually dried up."