Licensing deal boosts Hasbro brand

Company inks first TV agreement for Trivial Pursuit.
Author:
Publish date:
Social count:
0

Debmar-Mercury has been awarded the worldwide TV distribution rights to Hasbro's Trivial Pursuit brand.

The partnership will deliver a half-hour game show Trivial Pursuit: America Plays to stations from next autumn. Format rights will also be available to international territories.

Hasbro Games chief executive Phil Jackson said: "Trivial Pursuit: America Plays is a great example of extending a Hasbro brand into a new arena, where we will be able to reach new audiences in addition to building upon our existing fan base."

Mort Marcus, co-president of Debmar-Mercury, said the firm is co-financing the show with Hasbro and have formulated plans for local and national marketing campaigns.

"One of the things about Trivial Pursuit is that we felt the name of the game brought such high awareness that tune-in would be high, and tied together with the national and local marketing pushes, the show will bring viewers," he said.

The show is being offered on a cash-plus barter basis, with Debmar-Mercury targeting early fringe and access slots. A host has not yet been named.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.