Licensing drive kicks off for Dirtgirlworld

BBC Worldwide signs CP International Clothing as first licensee for children's musical show.
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The licensing programme for children's musical show Dirtgirlworld is beginning to build, with BBC Worldwide signing up apparel firm CP International Clothing.

The company will produce a high-end children's daywear collection inspired by the show. The line will include 100 per cent organic apparel such as t-shirts, dresses and dungarees. Initial product will launch through independent retailers in spring/summer 2011, with plans to explore further opportunities later in the year.

Aimed at three to seven year olds, Dirtgirlworld explores the natural world and encourages audiences to get outside and 'grubby'. Developed by Mememe Productions, the series combines animated and live action, along with photomontage and illustration.

It launched on Cbeebies in November 2009.

"This is a significant step in a promising future for Dirtgirlworld," said Cassie Allen, apparel licensing manager at BBC Worldwide. "With the show's great success on Cbeebies, and its unique visual appeal and green values, it's been well established that the brand is open for innovative and exciting licensing partnerships.

"It's fantastic that CP International are providing 100 per cent organic product, and we're continuing to explore other eco-conscious licensing opportunities for the show."


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